what does ppc stand for in marketing

PPC is an abbreviation of “pay-per-click,” which is a marketing strategy where you pay search engines and websites to advertise your website or products.

As you may have already guessed from its name, PPC is an advertising model where you only pay when someone clicks on your ad. This makes PPC significantly more attractive than traditional forms of advertising because with PPC you only pay when you get results. For example, this is the equivalent of putting up a billboard and only paying the advertising company whenever someone who saw your billboard walks into your store.

Another major perk of PPC is free publicity. Because you only pay when someone clicks, this means you’re raising brand awareness with everyone who doesn’t click for free. And while they may not click this time, simply exposing a searcher to your ad makes them statistically more likely to click your ad next time. 

How Pay Per Click Works?

Every marketer goal is to get their site on top of the search engine result pages (SERPs). It is easy to say, but hard to do. if you are not a technical SEO expert, then this quite difficult to rank on high competition keywords. Even if you rank a time, after some days you will lose your ranking for the competition.


That’s why marketer use pay per click methods to rank on competitive keywords to bring organic targeted traffic. Now question is, how PPC works in marketing? Well, there are two different types ppc ads are popular in the market : social media ads and google ads or google adwords. As I said, most popular form of PPC is Google adwords. The platform allows users to bid on target keywords to appear in search engine result pages.


The price of ppc or paid ads generally depends on how many competitors are bidding on the same or similar keywords to rank by sponsor ads on top of the google search page. When you make a ads campaign on google adwords, They will automatically cut money by CPC (cost per click) or CTR (click through rate) basis for every click.

How Do You Know If Your PPC Campaign is Working?

The best way to keep track of your campaign’s success is to set up “goals” for each ad. This means that you should always have a few different metrics in mind that you want to hit in order to consider your campaign a success. For example, you might want to set a goal for the number of clicks that each ad receives, or the amount of money that is spent on the campaign. You can also track things like website visits or leads generated from the campaign. By setting and tracking these goals, you’ll be able to tell whether or not your PPC campaign is working for you.

As you can see, PPC can be a great way to drive traffic to your website. However, it’s important to remember that it can also be expensive if done wrong! By following these tips, you’ll be able to create an effective and profitable PPC campaign.

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