Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize ROI.
Marketing automation reaches its full potential when it helps move leads through the inbound marketing funnel. Your strategy should be dedicated to one central focus: Your customers. When using a marketing automation platform, you should research your target audience and create a complete buyer persona to tailor your campaigns directly to them.
Marketing automation for agencies is a key differentiator to impressing clients, winning new business, and scaling your agency. In fact, 79% of top-performing agency leaders reported using marketing automation tools for 3-years or more. There are many marketing functions that can be automated, such as sending automated messages, lead scoring/qualifying, or publishing content on social media.
But digital marketing agency life isn’t easy. Everything has a hard deadline. Clients demand unreasonable results. Your competition is constantly trying to underbid you. And your team wants catered lunches at least once a week.
Meanwhile, you still need to market your agency to bring in new business and keep your current clients happy. Luckily, there are ways you can accomplish both revenue and client growth. Use marketing automation software to save time, reduce overhead, and increase marketing ROI for both you and your clients.
The 12 Best Marketing Automation Platforms
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