Law firm marketing los angeles - Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.
At the core of Search Engine Optimization is understanding and servicing the two entities we are managing: the user or searcher and Google. From a user perspective, you want to get interested in what is the user searching for and do you provide the best content for what that person is looking for? What you are looking to do is create the best page possible for someone, most relevant to what they are looking for, where they are located (if applicable), in the easiest and clearest way for the user to read and interpret.
From a Google perspective, you are looking to generate a specific page that Google can easily understand and know what it is useful for. This is where the checklist that many SEOs have come into play such as Technical SEO (page speed being optimal, no duplicate content, having clear site structure), On Page SEO (utilizing content and keywords in tags and copy, images and videos) to make it clear to Google what a page is about, User Signals (having strong signals indicating your page and site is a good resource to people) and external PR or backlinks that indicate relevancy and what type of relevancy.
Part of having an effective law firm marketing strategy is to ensure that you are maximizing what resources and marketing trends you already implement, while adding anything that is missing. Remember that your website is the “front door” to your practice. You could have the smallest office, however, no one would know that from looking at your website if your website conveys power and success. Your website is the first step to getting quality cases and clients.
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